Blundstone Strides Off to Asia
January 17th 2007 07:10
The Age reports that Blundstone, the famed Tasmanian bootmaker, is to shift most production overseas at the cost of about 360 jobs.
The company's marketing slogan is "Australian for boot", but they're about to be made in Asia. The surprise announcement that yesterday rocked the company's home town, Hobart, was forced by a widening costs gap. "You've just got a situation where the country can no longer sustain this type of company," chief executive Steve Gunn said.
He ruled out government aid to keep the private company making boots in Australia and New Zealand. It will split production between India and Thailand.
The company's marketing slogan is "Australian for boot", but they're about to be made in Asia. The surprise announcement that yesterday rocked the company's home town, Hobart, was forced by a widening costs gap. "You've just got a situation where the country can no longer sustain this type of company," chief executive Steve Gunn said.
He ruled out government aid to keep the private company making boots in Australia and New Zealand. It will split production between India and Thailand.
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Comment by Anonymous
We have had the same situation here in New Zealand with our iconic Swandri bush jackets, now to be made in China.
There is no shame in a wallet of cash !
Regards,
Peter from the Writers Lounge